David Sloan standing on airport runway as plane comes in, and of course, with guitar David Sloan standing on airport runway as plane comes in, and of course, with guitar

resume: prepared by design

As you will find in the below resume, I have extensive experience in brand management, advertising strategy and design with most of my experience working as a Creative Director. I believe that design is not simply art, but the art of creative problem solving through visual media. Although I have received multiple awards for my work, I remain focused on developing solutions that are highly experiential to win and retain customers.

I have managed design talent and support staff within agency environments and in-house creative departments working with large brands such as Publix Super Markets, Fruit of the Loom, Russell Athletic, Spalding, Vanity Fair Brands, Planet Hollywood and Time Warner Cable. I develop staff by locating the strengths of each individual and focusing their responsibilities in those areas while building their talents through individual and group training. I believe strongly in teamwork and have found that the work of a team exceeds the work of an individual.

Please feel free to contact me if you have any questions or would like to chat. If you would like to download a copy of this resume, please click here or you can download a more creative version here. - David Sloan

about me: using the whole mind

I am a dynamic, visionary leader who guides teams to develop and implement strategic brand projects for B2B and B2C marketing. An agile Creative Director who cultivates strong vendor and client relations through exceptional communication and collaboration skills. An award-winning designer who excels at assessing business needs and delivering effective, original solutions. A problem solver who applies both analytical and creative thinking methodologies to formulate unique creative solutions, while establishing and operating within procedural guidelines that drive efficiency. An inspiring and challenging leader who recruits and mentors creative teams, motivating them to produce the highest-quality deliverables on time and within budget.

core strengths: i do these daily

Creative Vision
UI/UX Design
Campaign Development
Print Design
Web Architecture/Design
Digital Marketing
Client/Vendor Management
Design Management
Process Improvement
Creative Development
Strategic Problem Solving
Brand Development
Presentations

professional experience

Creative Director

Digital Center of Expertise, Fruit of the Loom, Inc., Bowling Green, KY, 2/2007 - Present

Enlisted to develop and lead an in-house Digital Creative Agency from the ground up. Recruit, manage and mentor new talent to build and maintain an effective creative team. Inspire the team to pursue excellence in all operations while managing workloads, schedules and deadlines. Establish and maintain the creative vision and strategy for marketing initiatives through research and best-in-class deliverables. Support design quality and brand integrity across design, print, and photography teams. Steer content development and management, define brand standards, and promote experiential design. Lead UI/UX for internally developed Web based applications including custom intranet, news portal, uniform design tool/app, flyer builder, D.A.M., proofing tool, customer portal, and CRM application.

  • Established best practices in design and automated development processes to improve efficiency and design quality while supporting accountability and consistency
  • Brought 17 brand Web sites in-house, improving brand consistency, reducing design/development costs, establishing CMS platform, and streamlining processes
  • Led cross-functional teams to incorporate e-commerce into six brand web sites which are consistently increasing in revenue generation and serve as brand models for retailers
  • Improved workflow efficiency and streamlined creative process for the catalog design, print advertising, signage, Web design and photography departments
  • Researched, built a business case and process flow, and established an in-house digital asset management system in collaboration with the DCoE and IT teams

Client Services Manager

Networld Media Group, Louisville, KY, 1/2006 - 2/2007

Led client relations, design, support, and creative vision while managing a team responsible for content development, e-marketing, and design for eight high-traffic Web properties.

  • Enhanced client advertising quality and organic search engine rankings
  • Interfaced with IT to redesign UI/UX of Web based content management systems

Creative Director and Consultant

Clark/Nikdel/Powell, Winter Haven, FL, 5/1999 - 10/2004

Joined peer agency to deliver fresh ideas for process and design as a creative consultant. Led creative teams and clients through the project lifecycle including campaign development, design, photo art direction, pre-press, and digital and print implementation. Built effective client relationships, pitching creative concepts to land new accounts.

  • Served as creative design expert, QA consultant and project manager for outdoor, print, Web, and interactive design projects
  • Ensured design integrity across deliverables through testing and press-checks
  • Worked with partners to design a new agency Web site and build agency intranet to improve job tracking and billing
  • Negotiated with vendors to acquire favorable pricing and ensure deadlines were met.

Partner and Creative Director

Chameleon Group, Inc., Lakeland, FL, 6/1992 - 5/1999

Founded this design agency to elevate creativity and design across an array of clients and industries. Led new account pitches while managing company business operations including process development, yearly budgets, and staff. Guided concept, design, and branding across print and direct mail campaigns, packaging, POP, brand identities and guidelines, digital presentations, signage, interactive media, and trade show packages.

  • Redesigned and rebranded the Publix private label food line, environmental graphics, and POP materials in collaboration with Publix Super Markets Creative Design Group
  • Reinvented and established brand identities and advertising campaigns for clients across various industries, setting new standards for excellence in creativity, content, and design
  • Modeled creativity and design excellence to local industries and competitors through speaking engagements and major wins at awards shows
  • Ensured consistent print quality through press-checks and liaised with agency vendors to negotiate pricing, procedures and delivery

technical skills

  • Design Software: QuarkXPress, Adobe Creative Cloud, Microsoft Office, Axure, Balsamique
  • Programming: TML5, CSS, JavaScript, JQuery, Java Development
  • Web CMS Applications: Vignette, TeamSite, WordPress, Amazon SellerCentral, SharePoint
  • E-mail Broadcast Applications: ExactTarget, Constant Contact, iContact, MailChimp, SurveyMonkey
  • Extensive pre-press knowledge and thorough understanding of printing processes

Education and Training

  • Bachelor of Science in Broadcast Design, Oral Roberts University, Tulsa, OK
    • Earned Top 10% scholarship
    • Graduated Magna Cum Laude
  • Graduate of the Dale Carnegie Training Course
  • Certified in Adobe Creative Suite and QuarkXpress, Brainbench
  • Google SEO Certification

Awards and Recognition

  • AAF Addy Awards, Best of Show, Best of Category and People‚Äôs Choice Awards
  • Multiple projects featured in “The Best of Brochure Design 3” annuals
  • Recognized as ’Ad Man of the Year’ by the Imperial Polk Advertising Federation
  • Florida Marketing Association Award

tags: design consulting, resume, advertising strategy, design manager, creative director, art director, art direction, graphic design, web design, brand consulting, experience, best, award-winning, solutions, brand management, experiential web site, vision casting, logo design, corporate id, photo art direction, creative thinking, ecommerce, email marketing, quality assurance, image retouching, david sloan, Nashville, Tennessee, south central kentucky, louisville, lexington, kentucky, orlando, florida